The best thing about purchasing an expired domain is that a lot of backlinking may be already done. This is a great opportunity for you as a website owner as you will be able to drive more traffic to your site. Backlinking in the Search Engine Optimization or SEO world is one of the crucial things you will need to pursue in order to get your website to rank, however, it is also one of the most challenging as well. Besides backlink, there are some other positive things you can find in expired domains such as high domain authority, high trust flow, domain age, high page authority, and page rank. How to buy a domain name that is already expired for your niche website? Well, when a domain name expires, it is usually automatically put on the table for registration or it is listed to the auction websites. When buying an expired domain, you need to be careful and make your own research first. You need to check the Domain Authority, the Page Authority, the Spam Score, the Backlinks and then make a final decision. Besides these metrics, you also need to check Google Page Rank. This is a very important SEO metric and make sure to secure a domain with at least Page Rank 2. If you notice the metrics are fulfilled by any domain, it means that great opportunities lie in that domain. You can go and purchase the domain.
Brand New Domains
Buying a brand new domain has its own advantages as well. Yes, you will have a lot more work, but all of the backlinks you are going to build will be suitable for your website. You need to keep in mind that Google doesn’t really trust new domain names, so you will have to work hard to prove that you are a reliable and legitimate website. When it comes to trust, Google trust matters in ranking. You can’t expect to compete for certain keywords without gaining the trust from Google first. There are a few factors you need to keep in mind when choosing a brand new domain. You need to think about the future, the domain name length can be from 1 character to maximum 63 characters, choose the right domain extension (.com is the most popular domain name extension), avoid hyphens as they only confuse online visitors, and avoid numbers in the domain name as well. Remember, keep it simple, short, memorable, and catchy. Choose a domain name that sounds powerful! There are a few domain name generator tools you can use such as Domainr, BustAName, and Name Mech. These generators will help you to come up with the perfect name for your niche website.
Remember, the domain is essential to the success of your niche website! Choose wisely! Pick a name that is short, brandable, and related to your business!